We Fix the Technical Problems in RevOps That Cost You Revenue
DecoupleDev fixes fragile RevOps integrations, data sync failures, and reliability gaps across Salesforce, other CRMs, and GTM tooling.
The Hidden Cost of Broken CRM Syncs
When revenue systems don’t stay in sync, the cost shows up directly in growth and forecast accuracy:
- 5–10% pipeline loss from stale lead data, missed activity syncs, and duplicate records
- $10K–$50K+ per rep per year wasted on manual CRM cleanup instead of selling
- Inaccurate forecasts that force leadership to operate on lagging or false data
- Hidden risk from Zapier/Make-style automations: silent failures, rate limits, no audit trail
Built for Companies Using
Why AWS Serverless Beats
Off-the-Shelf Tools
Zapier and Make work great for simple workflows until:
- Rate limits cause sync delays and missed records
- No retry logic when APIs fail (data just disappears)
- Complex field mappings require dozens of fragile steps
- Costs $200-$500/month at scale (vs. $20-50 for serverless)
- Limited visibility into what broke or why
We build event-driven integrations using AWS Lambda and EventBridge:
- Process thousands of records/hour without rate limits
- Handle errors gracefully with automatic retries
- Cost 90% less to run ($20-50/month)
- Give you full monitoring and alerting
- Scale automatically as your team grows
- You own the code. No vendor lock-in.
How it usually works
Week 1-2: Audit & Design
We audit your CRM instance and sales engagement and other platforms, map data flows, and design your serverless sync architecture.
Week 3-6: Build & Test
We build the integration layer in AWS, test across all your environments, and validate data accuracy with your team.
Week 7-8: Deploy & Handoff
We deploy to production, monitor for issues, and deliver complete documentation so your team can maintain it.
Recent Work
"They are very well-organized, thoughtful, and can explain technical concepts in layman terms that suits any audience."Emily C., VeUp
B2B SaaS Platform | Salesforce ↔ ACE Sync
The Challenge: Sales reps were manually copying or missing lead data between Salesforce and ACE, causing delays and data inconsistencies across daily records.
The Solution: Built custom AWS Lambda + EventBridge architecture
for bidirectional sync with config based rules and error alerting.
The Result: Eliminated manual data entry to free up 10-15 hours a week of sales ops time.
Latest Insights
Quick technical reads on CRM integration challenges, AWS serverless architecture patterns, and DevOps trends.
Ready to Fix Your Revops Issues?
We’ll audit your current systems and outline a complete integration roadmap in our first call.
FAQs
Do you work with tools other than Salesforce?
Yes, we’ve built integrations for HubSpot, Pipedrive, and custom CRMs. Salesforce is our specialty, but we can architect sync layers for any revenue system.
How long does implementation take?
Most integrations are deployed in 4-6 weeks. Complex multi-system architectures may take 8-10 weeks.
What if our sales process changes after launch?
That’s what our ongoing support package handles. We adjust field mappings and logic as your workflow evolves.
Can our team maintain this internally?
Yes. We build with standard AWS services and provide complete documentation. Most teams handle day-to-day monitoring themselves after handoff.